Five stories to help you understand the economy
Five stories to help you understand the economy
1，mango scam,
This was an interview question once used by Tesla, and it is a story that really happened to a businessman.
There is a village where people don’t like to eat mangoes. Now you have a lot of mangoes to sell to them. What will you do?
Now let me tell you how that insidious businessman played his game
Businessmen go to the village every day and shout who has mangoes, I want to buy a lot of them.
Businessmen deliberately create demand. In business thinking, this is called making something out of nothing.
Businessmen go to buy mangoes every day.The purchase price is different every day. On the first day, the purchase price was ten yuan. The villagers did not know whether it was true or false, so they tried to give him a mango.
Sure enough, the businessman gave ten yuan, so the whole village started to look for mangoes. The businessman started from one yuan per day, eleven yuan on the second day, thirteen yuan on the third day, fourteen yuan on the fourth day, and only increased by one yuan every day.In business thinking, this is called inertial thinking.
On the fifth day, the villagers will have inertial thinking, and then someone will rush in front of you and buy all the mangoes worth 14 yuan, hoping to sell them to you for 15 yuan on the sixth day to earn a dollar difference.
In a market economy, this is the kind of person you want, and you must let this kind of person make money.
Because once someone in the village makes money by reselling mangoes, a bunch of people will follow suit. In business thinking, this is called attracting new ideas.
The businessman returned to the city for business that day, and his assistant said to the villagers, I will secretly sell all the boss's mangoes to you for ten yuan. When the businessman comes back, you will sell them to the businessman for fifteen yuan, and you will be rich. .
The villagers went crazy, smashing pots and selling iron to raise enough money, and bought back all the mangoes.
The assistant took the money and left, and the businessman never came back.
The villagers have been waiting for a long time. They firmly believe that the merchant will come back to buy their mangoes for fifteen yuan.
Finally, some people couldn’t wait any longer. After all, mangoes will go bad if you don’t eat them.
He sold it to a businessman in the next town for three yuan. In fact, the businessman in the next town was also the sinister businessman.
So now he has cheaper chips,
Does the story seem familiar to you at this point, because this is our common stock market, where the businessman is the banker, the mango is the stock, the assistant is the inside information, and the villagers are the retail investors. This is why stocks will go all the way up, and then you will naturally be trapped. What they are playing with is human nature and greed.
The second half of the story is another routine.
Half a year later, the businessman finally came back. He said he was seriously ill, but he still wanted to buy mangoes for fifteen yuan. The villagers lamented that the businessman kept his promise and considered himself unlucky. The businessman said, my mangoes were stolen and you were cheated by others. We are all victims. Let's do it this way. I keep my word. The mangoes are still 15 yuan. Who bought them before? Whose is it? Let me keep an account first. At this time, the merchant was not satisfied with just selling mangoes.
What should you do if you are a businessman and want to make more money?
You find that some villagers really want to buy mangoes, but have no money, so you offer to lend them money to buy mangoes. Under inertial thinking, these villagers agree that the price of these mangoes will continue to rise, and the result of the price increase is that the villagers Mortgage the mangoes in your hand to you and pay back the money to buy more mangoes. You don’t have to get up early and stay up late to sell the mangoes, but you become the villagers’ biggest creditor. Until the villagers pay off the loan, the ownership of the mangoes is still yours, and everyone on the left and right still owns the mangoes. It's you who make the money, this is called waiting for work.
As the incident progressed, some villagers discovered that mangoes were not actually a necessity. They could live well without mangoes without having to bear heavy loans. At this time, you feel that this idea of the villagers is dangerous, and you are worried that it will affect the continuity of your mango. So you gave mangoes other valuable attributes, and you told the young girls in the village that a person who can't even afford mangoes is not worthy of love. So those who don’t buy mangoes find that all my previous honors, all the proofs of education, all the scholarships, and all other proofs of excellence are nothing compared to a mango, even if he has the world in his heart, even if she once dreamed of traveling to the end of the world with a sword. , but not as good as those men who have several full-price mangoes.
As a result, these smart villagers had no choice but to follow the secular wheel and did not dare to have any other ideas about the value of mango and its sacred significance.
After more than ten years, you find that the speed of the villagers' reproduction can no longer keep up with the speed of planting and picking mango trees. According to the relationship between supply and demand, sooner or later, the price of mangoes will drop. The problem is that you have a large number of mangoes mortgaged by villagers. For example, these people bought mangoes with a loan of 20 yuan. Once the mangoes drop to 10 yuan, will the villagers continue to repay the loan?
No, so you thought of a way. The villagers mortgaged the mangoes to you and borrowed the money back, which is called a mortgage loan. Then you can also mortgage the money the villagers owe you. This is called a loan and then mortgage. This transfers the risk. Give it to someone else, and you cash out again.
When the price of mangoes fell, many villagers who held a large amount of mangoes immediately became nervous and angry. Because many villagers were in high positions and could not repay their loans, the mangoes were auctioned. Mangoes that cost twenty yuan before were now more than ten yuan. Money can buy it, or even lower. At this time, you entered the market three times with funds to buy the bottom, and played the game of non-performing assets. Is this considered taking advantage of the situation?
So you stocked a lot of mangoes again. You knew that it was basically impossible to sell them like you did in the past, so you cried again and asked the villagers to help you. The village was also studying, but in the end there was no way. Some time ago, Isn’t it true that private equity mango funds have been opened, so you quickly package the non-performing assets in your hands into mangoes. As for the price, they will be packaged and sold to private equity fund managers at least double the price.
So you cash out for the third time and leave.
Do you understand? Are you familiar with this scene? Yes, this is the operation behind the purchase of houses by capitalists to squeeze the common people. Don’t you understand why banks can always have continuous interest income? Because real estate is the greatest product of banks.
2.Insurance agents and direct sales
A Kaohsiung boss only used one trick and has made more than 30 million yuan this year
This method of postal and telecommunications is unethical and I don’t recommend that you copy it, but we can learn the logic behind it.
This boss makes hardware equipment. His customers are factories. Each piece of equipment costs about 300,000 yuan, and the profit is about a little over 50,000 yuan. The boss's operation is very simple. First, he goes to major recruitment websites. Publish a lot of information and recruit sales. Today's market is sluggish and business is difficult to do. The sales recruits can be given a basic salary of 50,000 yuan, which is already very good. But he directly offered 100,000 yuan, which attracted people. Many salesmen come to him to apply for jobs, and the basic salary of 100,000 yuan is not a penny. But she has a premise, that is, there is a one-month applicable assessment period, and she can be officially hired if she sells five pieces of equipment. If you don't succeed, you will be eliminated directly, and you will only receive a probationary salary of 10,000 yuan.
In just half a year, he found a total of 400 salesmen and sold 600 pieces of equipment, directly making tens of millions of profits. In the end, less than 30 people were left to meet the standard, and most of them could only buy There were two or three equipments, and those who did not meet the standards were directly eliminated. And it was these eliminated people who created almost all of his achievements.
Although this may seem a bit unethical, I have to say that this boss’s thinking has really brought the borrowing thing to the extreme. So when our business is not doing well, or we don’t know what kind of business to do, the key reason is Our level of thinking is not enough.
3Why do your things keep breaking190
This is a method of making money from the underworld, called the Yin Invading Yang Dao Bureau.
Apple, Microsoft in the United States, Sony in Japan, and Samsung in South Korea all relied on this method to take off and make money all over the world. Even today, there are still countless profiteers using this method. The name comes from a mythical novel called Sou Divine legend.
In ancient times, ghosts were often haunted, so people invited exorcists to help catch ghosts. The exorcist team consisted of two people, a master and an apprentice. They both wore Taoist robes and carried daggers and looked very professional. When he arrived at the scene, the master first summoned his heavenly eye and looked around. He found that the troublemakers were all a group of brats who had just graduated and were very weak, so he gave the apprentice a wink, which meant that this kind of small role would be left to you to practice. The apprentice understood this and immediately began to draw his sword and recite incantations to exorcise the demons. To say that these ghosts really couldn't help but be beaten. In less than a cup of tea, they were all taken care of by the apprentice. After the master and apprentice finished their work and returned to their residence, the master asked, How many ghosts have you killed today? The apprentice said, seventy-seven forty-nine. The master asked again, what about next? The apprentice replied, after eliminating the undead souls, he put spells on four key positions. These ghosts will be within a hundred years. Don't think about harming others.
Hey, the master sighed and said, if you kill them all, what will we eat in the future?
The apprentice looked suspicious, and the master continued, "Do you know why you can't become a top exorcist? There is a rule in our industry. If there are ten ghosts, you can remove at most two or three. If there are five ghosts, you can remove at most two." One or two, if there is a ghost, you just need to send him away. If you eliminate them all at once and they will no longer come out to cause trouble, then we will be unemployed soon.
There is a fire station in Fulimore, California, USA. There is a light bulb inside. This light bulb has been on since 1901 and has been on for 120 years. The Shelby Company that produced this light bulb was because the quality of the light bulbs they produced was so good that in 1925 After the company went bankrupt in 2004, the five major light bulb manufacturers in the United States formed a price alliance called Helios. One of the most important regulations was that the life span of all light bulbs on the market could not exceed 1,000 hours. Consumers have to change light bulbs every once in a while, so the five major manufacturers can make a steady stream of money.
2018 In 2016, German magazine Der Spiegel reported that Italian antitrust rights had fined Apple in the United States 10 million euros on the grounds that Apple had planned to eliminate smartphones, induce users to upgrade systems that could not be fully supported, and did not provide a version downgrade plan. Incentivize customers to purchase new mobile phones. The same goes for Samsung. It was fined 5 million euros for similar reasons. Why did the charging cable you spent a lot of money to buy break down soon after? Do you start to have various skin problems as soon as you stop using skin care products?
The logic of the Yin Invading Yang Dao Bureau is to help you solve your needs while leaving new needs. You know that in business activities, only when there are problems will there be needs, and only when there are needs will there be profits. Anyone who likes to be 100% successful Some are scientists, and most of those who like to achieve 60% are businessmen. I remember there was a joke saying that some time ago
The money from scumbag men is for girls to see, but the money from licking dogs is for girls to spend.
The former is creating demand. As long as the demand is there, the relationship will always be there, while the latter will spare no effort to meet the demand. But once the demand is met, what is the meaning of your existence?
4.Make money in the future first
A post-90s generation took over a supermarket without spending a penny.
And successfully collected 1.5 million yuan in one month.
The young man found a supermarket with a good location and decent decoration. But dad, you are ready to transfer it before you lose money every month. The transfer fee is one million. The young man discussed cooperation with the boss. I will give you one hundred thousand today. I will give you a deposit of 900,000 yuan in one month. If I can’t give it to you, I won’t take the 100,000 yuan. This month, you will first let me run the business.
The boss readily agreed, and then the young man launched an activity. If a customer spent a thousand yuan, they could get a thousand yuan, a thousand yuan free, and a thousand yuan in return.
How to operate it specifically? If you exchange one thousand yuan for one thousand yuan, you will receive one thousand yuan in return. You will also get one thousand eggs as a gift. The most important thing is that you will get one thousand yuan in cash.
When people heard that they could take advantage, they flocked to the store. 1,500 people immediately recharged their money.
So how does this guy make money?
In fact, these 1,000 eggs can be received ten times a week, and can be received continuously for a hundred weeks. The common people are locked in for nearly two years. Ten eggs a week is certainly not enough to eat. When receiving eggs, consumers will definitely continue to consume For other products, one thousand yuan is equivalent to 10% of the total discount price that consumers can get, until the discount reaches one thousand yuan. After the one thousand yuan deduction is completed, the consumer can receive one thousand yuan in cash. Because at this time the consumer has already spent 10,000 yuan in the store. In this way, the young man directly recovered 1.5 million in cash and exchanged it with the boss for 900,000 yuan. He still had a cash flow of 600,000 yuan, and the most important thing was that in the process, he locked in 1,500 people. Users, this supermarket has a steady stream of popularity,
You can find more and more barber shops, restaurants, and gyms adopting this method. Remember, it is never about selling cheaply, but about taking advantage.
5.Why does the state not encourage too much deposits?
It's a lazy day in a hot town, where everyone is deeply in debt and living on credit. At this time, a wealthy tourist came from out of town. He entered a hotel, took out a thousand yuan bill and put it on the counter. He said he wanted to look at the room first and choose something suitable for the night. Just as the man was going upstairs, the shopkeeper grabbed the thousand-yuan note and ran to the meat seller next door to pay the money he owed for the meat. The butcher had a thousand yuan and crossed the street to pay it off. The pig farmer's pig capital, the pig farmer took a thousand yuan to pay for the feed before him, and the man who sold the feed got a thousand yuan and quickly paid off his prostitute's debt. With one thousand dollars, the prostitute went to the hotel to pay the money she owed.
The hotel owner hurriedly put the one thousand yuan on the counter. When the visitor came downstairs, he became suspicious. At this time, the man was walking downstairs, picked up the one thousand yuan and claimed that no one was satisfied. He put the money in his pocket and left. .
No one produced anything or got anything on this day, but the whole town's debts were paid off and everyone was happy.
What this story tells us is that cash must be circulated to generate value.There will always be speculation in the economy
Here's another funny example
Two economics students were walking on the road and saw a piece of shit on the side of the road. A right B Say, if you eat this piece of shit, I will give you 50 million, that B He ate shit for money without hesitation. A He also readily took out a check of 50 million and gave it to B， They continued walking, but there was a knot in their hearts.
A I thought to myself, he just ate a piece of shit and I gave her 50 million. It’s really not worth it.
B I thought to myself, I ate a piece of shit to get 50 million, it’s really not worth it.
Suddenly, another piece of shit appeared on the side of the road.
then B Want revenge A Speaking of which, if you eat this piece of shit, I will give you 50 million
A Seeing such an opportunity to make up for the losses, I ate this piece of shit without hesitation.
But when the two of them looked back and thought about it, they felt something was wrong.
Two people got nothing, but each of them ate a piece of shit.
So they told their economics tutor about this, and the tutor shouted excitedly, "Oh my god, do you know what you just did."
You just created 100 million GDP ah
so-called GDP It is the gross national product
In the first story, a thousand dollar bill was transferred five times, so a five thousand dollar bill was created. GDP， So if the market is sluggish, such as when the market is bad now, and people have been saving money, the market will tighten and the harder it will be for you to make money.
So this is why capitalists have always encouraged us to consume. If we don’t consume, it will be difficult for them to cut us off. |
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